Digital Marketing for Companies That Are Hard to Market

Digital Marketing for Experts Selling to Experts

We translate what your engineers know into messaging that your buyers understand — then build the campaigns that put it in front of them.

Our clients include plastics distributors, architectural security manufacturers, and engineering software firms — companies with complex products and buyers who don’t respond to generic campaigns. We’ve helped them increase organic search traffic by 400–9,600% and multiply qualified leads by 10x or more. Tell us what you’re selling and who you’re selling to. We’ll tell you what’s actually blocking growth.

See how we work

case studies

Who we work with

Built for companies that are hard to explain.

Strategic Depth for Lasting Impact

If your buyers are engineers, architects, scientists, or technical professionals, generic marketing doesn’t just underperform — it actively signals that you don’t understand your own market.

We specialize in companies where the product is complex, the buyer is sophisticated, and the gap between what you know and what your marketing says is costing you deals.

We’re not the right fit if you need a high-volume content farm, social media built on trending audio, or brand awareness with no revenue tie-in. If you’re selling something complex to buyers who demand substance, we should talk.

“Outsourced” in-house team

You get a strategist, a content specialist, a developer, and a paid media expert all on the same account, all in sync. No handoffs. No context lost between teams.

Return on Investment

We measure what we do. Every engagement starts with defining what success looks like — not in vanity metrics, but in leads, pipeline, and revenue.

Examples of our digital strategy including marketing analysis, personas, empathy maps, buyer journey maps, and user flows.

purposeful digital marketing

Strategic Insights That Drive Your Success

Our strategy work sets your brand apart. Through an in-depth discovery process, we gain a deep understanding of your audience, market, and impactful market presence.

This robust approach forms the foundation for a comprehensive, results-oriented strategy that drives targeted growth, aligns with your goals, and maximizes your ROI. With detailed insights and a clear roadmap, we position your business for long-term success with messaging that reflects your actual brand identity.

digital marketing expertise

Leverage Four Specialist Agencies in One

You need more than a generalist agency. We bring exceptional strength in four key areas—strategy, creative, web development, and digital marketing.

We don’t just check boxes—we craft tailored solutions that connect with your audience and amplify your brand’s impact. With thoughtful strategy, standout design, flawless development, and targeted marketing, we ensure your digital presence drives meaningful results and long-term growth.

A diagram demonstrating Three Seven's four areas of expertise including Strategy, Technical, Creative/Design, and Marketing.

What We Bring to the Table

Comprehensive Expertise Across SEO, Social Media, Digital Advertising, Email Marketing, and Web Design.

Search engine optimization

Your buyers are searching. The question is whether they find you, or your competitors.

For technical B2B companies SEO is about making sure the right engineers and procurement teams find the right content at the right stage of their research. We build content strategies around how your buyers actually search, not generic volume metrics.

Keyword Research
Content Strategy
Optimized Content
Technical SEO
Link Building

SEO Capabilities

A search engine results page with the first listing highlighted demonstrating attaining #1 rankings for a competitive search term.

social media

Most B2B social media is filler. We treat it as a distribution channel.

We don’t post for the algorithm. We create content that demonstrates your expertise, builds credibility with skeptical buyers, and moves them toward a conversation.

As search engines become increasingly crowded with ads, featured snippets, and AI summaries, social media is becoming more vital for reaching your target audience.

Social Media Strategy
Social Content Strategy
Content Creation
Social Media Monitoring

Social Media Capabilities

digital advertising

Paid campaigns that reach the people with budget, authority, and a real problem to solve.

For complex B2B products, generic targeting wastes budget fast. We build campaigns around your actual buyer profile (job title, industry, behavior signals) and we tie spend to pipeline, not impressions

Google Search Ads
Google Display
YouTube Ads
Facebook / Instagram Ads
TikTok ads
Bing Ads

Digital Advertising Capabilities

A collection of digital advertising examples including both display and search ads

email marketing

Email to an expert audience is different. We write for people who will unsubscribe the moment you waste their time

Technical buyers read carefully and delete quickly. Our email campaigns and workflows are built around value delivery first — education, insight, proof — and sales second. That’s what earns opens and trust over time.

Content Strategy
Content Creation
Lead Nuturing
List Building

Email Marketing Capabilities

AI Optimization

Capture visibility in AI search results before your competitors.

We identify the most valuable AI-generated queries for your business, reverse-engineer ranking criteria in tools like ChatGPT, Claude, Copilot, and Google AI Overviews, and optimize your site, content, and brand presence for inclusion.

Query Research
Ranking Criteria Analysis
Website & Content Optimization
Performance Monitoring

AI Optimization Capabilities

working with us

A partnership you can trust, designed for your success.

Flexible retainers

Our retainers are focused on output, not limited to specific services. Start with SEO and shift to CRO when needed—we’ve got you covered.

Full transparency

No mystery or guesswork here. We keep you informed and educated on what we’re doing and why, giving you as much detail as you want (and often more).

Methodical cadence

We set yearly goals, quarterly initiatives, and monthly sprints to keep our work aligned with your objectives and adaptable to your evolving needs.

No long-term contracts

We don’t tie you down with long-term contracts. Our commitment is earning your trust through ongoing results and ROI, giving you every reason to continue partnering with us.

case studies

How we’ve used digital to drive unexpected results for our clients

We specialize in solving the unique problems technology companies face by providing tailored solutions backed by industry experience that meet each client’s unique needs.