3.7 Designs is now Three Seven: Why We Evolved and What Comes Next

After 19 years, we’re making a change.

Three Seven is now Three Seven – Strategy-Led Marketing & Design

The work hasn’t changed. But the name finally reflects who we’ve become.

This is the story of where we started, what we learned along the way, and why this evolution was the natural next step.

How Three Seven Started (and What We Saw Early On)

I started Three Seven in 2005 with a friend while finishing college. Back then, I was doing IT consulting to earn extra money, and as “the computer guy,” I kept getting pulled into website projects.

I’d always been drawn to visual design. I studied fine arts, considered animation, and loved that intersection where creativity meets technology. Web design felt like an emerging field where I could bring those interests together.

But early on, something stood out.

Most “web design” wasn’t really web design at all, it was print design pasted onto a screen.

Agencies treated websites like digital brochures. A brochure works because you pick it up, see it all at once, and interact with it in a linear way. A website is nothing like that. It’s interactive, navigational, dynamic. It behaves more like an interface or a product than a printed page.

And beyond usability, I kept asking myself:

Why treat this like a branding artifact when it could be a marketing engine?

Why couldn’t a website guide visitors, communicate value, and meaningfully move a business forward?

So that’s what we set out to do at Three Seven:

Build websites that worked, not just websites that looked good.

Where the Name “3.7” Came From

The original name came from the Butterfly Effect. The idea that small actions can spark big outcomes. In the mathematical model used to explain the phenomenon, the tipping point occurs when the multiplier reaches 3.7.

That idea became our philosophy.

A small, thoughtful input (a well-designed website, a refined message, a clearer structure) could create outsized results for a business.

For our first decade, that’s exactly what we did. We built strategic websites. We occasionally supported SEO or Google Ads, but design was the focus.

And it worked… until we realized something important.

Why We Had to Evolve

Around 2016 or 2017, we began noticing a pattern.

We’d launch a website, check back three to six months later, and the feedback was always something like:

“We think it’s good. People say they like it.”

But clients couldn’t tell us if it actually made a difference in their business.

We’d created a highly effective destination, but only if the right people found it. And many clients didn’t have the resources, skills, or time to get those people there.

They weren’t running campaigns.
They weren’t testing or optimizing.
They weren’t using the site as the marketing tool it was designed to be.

It helped them and it was certainly better than what they had. But it was still just a fraction of what it could achieve.

We also realized something humbling:
Even when you design a site based on research and best practices, your “best guess” at launch is still a guess.

We’ve seen small tweaks deliver massive gains.
We once changed two words on a button and increased leads by 50%.

So the need became clear:

Clients didn’t just need us to build the destination.
They needed us to help people reach it. And to continuously improve it.

That shift sparked our evolution beyond web design into a holistic, strategy-led marketing partner. Helping clients with positioning, messaging, SEO, content, campaigns, and ongoing optimization. 

It grew organically, but inevitably. It was simply what our clients needed.

Why the Name Had to Change

As we expanded, one thing became unmistakable:

“Designs” no longer described who we were.

It didn’t match our expertise.
It didn’t match our work.
It didn’t match what clients valued about us.

Clients choose us for our strategy, clarity, psychology-informed approach, and proactive partnership, not just our design capabilities. 

We considered a completely new name. We explored dozens of options. But every alternative felt disconnected from our roots and from the philosophy that shaped us.

Because that original idea still rings true:

Small, strategic moves create big outcomes.

It’s how we think about marketing today. It’s how we approach positioning. It’s how we help clients grow without unnecessary complexity or bloated plans.

So instead of reinventing the name, we refined it.

Three Seven → Three Seven.

Simple. Clear. True to who we are.
And aligned with the strategic, whole-system marketing work we deliver now.

What’s Changing (and What’s Not)

Here’s what’s new:

• A name that reflects our full capabilities.
• A clearer articulation of what we do and how we help.
• A brand system centered around the Butterfly Effect and the ripple impact of smart marketing.
• A focus on strategy-led, psychologically-informed marketing supported by creativity and technical strength. 

Here’s what’s not changing:

• Our team.
• Our process.
• Our mission.
• Our belief in thoughtful, intentional work that drives measurable results.
• Our commitment to acting as a proactive, invested partner, not just a vendor. 

We’ve been this company for years. Now we simply have a name that matches.

What This Means for Our Clients

Whether you’ve worked with us for years or are learning about us for the first time, here’s what the rebrand means for you:

• A more holistic partner: We don’t just build websites. We build momentum.
• A strategy-first approach: Everything we do ties back to clarity, psychology, and business outcomes.
• Greater transparency & alignment: You’ll see more communication around strategy, results, and “why it matters.”
• Deepened expertise: We’re bringing even more focus to the disciplines that make marketing work — positioning, messaging, content, audience understanding, and continuous optimization.

Our aim remains the same:

To make our clients the hero inside their organization by delivering clarity, confidence, and measurable growth.

The Philosophy That Still Guides Us

The Butterfly Effect has always been more than a clever metaphor to us.

It’s a reminder that marketing doesn’t have to start with a massive, expensive overhaul. It starts with a clear message. A shift in positioning. A refined audience. A stronger experience. A small but strategic decision.

When done thoughtfully, those small inputs compound, shaping momentum, driving demand, and creating long-term growth.

That’s what Three Seven represents.
Small inputs. Large outcomes.

A New Chapter, Same Mission

After 19 years, this change feels less like a rebrand and more like coming into alignment with who we’ve been becoming all along.

We’re excited for what’s ahead.
We’re grateful for the clients and partners who’ve trusted us.
And we’re looking forward to building this next chapter together with clarity, strategy, creativity, and intention.

Welcome to Three Seven.

Small inputs.
Large outcomes.