Strategy-driven web design that converts leads into customers.
We design high-performing B2B websites that combine strategy, buyer psychology, and conversion-focused execution. Your site doesn’t just look good, it works.
Your website should support growth — not quietly work against it. But many sites fall short, not because of lack of effort, but because they weren’t built with today’s buyers, expectations, or business goals in mind.
Our website looks good, but it doesn’t do much.
Without clear goals and buyer intent guiding the design, websites often fail to communicate value or lead visitors toward the next step. The result is a site that gets traffic, but doesn’t meaningfully support marketing or sales outcomes.
Our website is outdated, misaligned, and turns prospects away.
As businesses evolve, their websites often don’t keep up. Messaging falls out of sync, visuals feel dated, and the site no longer resonates with the audience it’s meant to attract. When your website doesn’t reflect who you are today, it erodes credibility and weakens first impressions.
our approach
Design without strategy is just decoration
We don’t start with layouts or colors. We start by understanding your business, your buyers, and what success actually looks like.
Our web design approach blends:
Strategic positioning
Buyer psychology
UX best practices
Marketing and performance insights
The result? Websites that support revenue, not just aesthetics.
marketing psychology
Design meets psychology: Creating websites that drive action
Prospects will only engage with your site if they like, identify with, and trust you. If your site fails to show these qualities, visitors will leave. You won’t convert them from prospects to customers.
Our web design approach creates detailed profiles of your audience and uses over 50 marketing psychology patterns. By understanding what your audience thinks, feels, does, and says during their buying journey, we make sure your website has a clear purpose and connects with how your prospects think and behave.
our web design system
How we think about building websites that actually support growth
Strategic Marketing Foundation
Messaging, positioning, and goals aligned to real business outcomes.
01
Buyer-Centric User Experiences
Structure and flows built around how your audience thinks and decides.
02
Conversion-Focused Design
Pages intentionally designed to guide action, not just look good.
03
Measurement & Optimization
Clear tracking to learn what’s working and improve over time.
04
web design capabilities
The ways we turn strategy into a website that works in the real world
Once the strategy and structure are clear, execution is where everything comes together. We bring hands-on experience across platforms, design, messaging, and optimization to build websites that are flexible, scalable, and designed to support real business goals — not just launch day.
01
Conversion-focused design & optimization
Turning traffic into action. A website should guide users, not leave them guessing. We design with conversion in mind and optimize based on real behavior — not assumptions.
Conversion rate optimization (CRO)
UX and user flow optimization
Landing pages and campaign-specific experiences
Form strategy and lead capture optimization
02
Website messaging & copy
Clear language that resonates with the right audience. Design only works when the message is right. We help clarify what you say, who you’re saying it to, and how it’s communicated across the site.
Website copywriting
Value proposition and messaging refinement
Page-level copy strategy
Alignment with broader brand and marketing messaging
03
Platforms & CMS
Built on systems that scale with your team. We design and develop websites on platforms that balance flexibility, performance, and long-term maintainability — so your site doesn’t become a bottleneck as you grow.
More than brochure sites. For organizations with more advanced needs, we design and build experiences that support transactions, integrations, and custom workflows.
eCommerce design and development
Product and catalog structure
CRM, marketing, and analytics integrations
Performance and scalability considerations
Websites designed for measurable impact
7,900%
Insulgard saw a 7,900% increase in leads after launching their new search engine optimized website and content campaign, from one lead per month to over 80.
64%
Our biotechnology client saw a 64% increase in ecommerce orders after launching a redesign focusing on User Experience and conversion optimization.
500%
ETA’s website redesign led to exponential growth in lead generation by increasing conversion rates by 500%, growing from 0.5% to 3%.
$700k
After launching an e-commerce platform, our biotechnology client generated over $700,000from online sales in the first year.
Custom web development
Your business is unique, and a standard template won’t do.
We custom-build every website to fit your brand’s needs, never forcing it into a one-size-fits-all design. From design to development, we aren’t limited by our tools. This means you get a website tailored to your brand, aligned with your business goals, and optimized for results.
We use WordPress and HubSpot CMS for easy management, allowing you to create beautiful pages and showcase your content just the way you want.
Designed for teams who need their website to do more than just exist
If your site needs to support real business goals, align with how buyers make decisions today, and scale as your company evolves, this is likely a strong fit.
This service works best for teams that:
Sell complex products or services and need clarity over cleverness
Want their website to support marketing, sales, and credibility (not just aesthetics)
Care about strategy, structure, and long-term performance
Are looking for a thoughtful partner, not a template or quick fix
How do you attract users to your site? What happens when they arrive?
Your website is just one piece of a larger marketing strategy. Without visitors or the ability to generate leads and sales, it falls short.
We help you draw the right audience using email marketing, social media, SEO, and digital advertising. Once they’re on your site, our skills in conversion rate optimization (CRO) and split testing maximize lead generation and drive results.
Our design agency started with a focus on web design, so you’re partnering with true specialists—not generalists who “also do web design.” We bring the technical and strategic expertise needed to ensure your website excels in every aspect.
We create custom content management systems, empowering your team to manage your site in-house. With our extensive experience in web accessibility, we also ensure compliance with all necessary standards.
Websites are complex, but our skills and experience guarantee yours will succeed.
Strategy-Driven B2B Websites That Deliver Real Results
Building effective B2B websites takes more than just great design. With our strategy-first approach and extensive experience in creating custom sites, we deliver websites that engage your audience and drive impressive results for B2B marketing campaigns.
Local to Michigan, with a team across the Americas.
Three Seven was founded in 2005 in Ann Arbor, Michigan, and is one of the longest-running web design companies in the area. Michigan is a state with a rich design heritage, including influences from Herman Miller, Steelcase, and Frank Lloyd Wright, making it an ideal environment for innovative web design.
With the University of Michigan at the center of Ann Arbor and Detroit just an hour away, we’ve gained specialized expertise in local industries such as B2B technology, manufacturing, and life sciences.
Embracing the remote work culture, we’ve expanded our team across the U.S., Canada, and Brazil, bringing diverse perspectives and expertise to every project.
Testimonials
What our clients say…
“I’m kind of hesitant to provide a testimonial because Three Seven is excellent to work with, and I want to keep them to myself.”
Ryan Bateman Marketing Head at Deque
“Within the year we’ve worked with 3.7, we can confidently say we’ve met 100% of the goals we were looking to achieve 1 year ago. There aren’t many other companies we’ve worked with where we can say the same.”
JT Pedersen Director of Software Sales, N.A. at ETA, Inc.
Get in touch
Discover how we can propel you towards your goals.
We’ve helped numerous clients achieve their goals, and we’re excited to do the same for you. Ready to kick things off?
