Digital Marketing for Experts Selling to Experts
Month-to-month contracts. If you don’t approve the strategy, we refund your deposit.
Our clients include plastics distributors, architectural security manufacturers, and engineering software firms — companies with complex products and buyers who don’t respond to generic campaigns. We’ve helped them increase organic search traffic by 400–9,600% and multiply qualified leads by 10x or more. Tell us what you’re selling and who you’re selling to. We’ll tell you what’s actually blocking growth.
Built for companies that are hard to explain.
Strategic Depth for Lasting Impact
If your buyers are engineers, architects, scientists, or technical professionals, generic marketing doesn’t just underperform — it actively signals that you don’t understand your own market.
We specialize in companies where the product is complex, the buyer is sophisticated, and the gap between what you know and what your marketing says is costing you deals.
We’re not the right fit if you need a high-volume content farm, social media built on trending audio, or brand awareness with no revenue tie-in. If you’re selling something complex to buyers who demand substance, we should talk.
“Outsourced” in-house team
You get a strategist, a content specialist, a developer, and a paid media expert all on the same account, all in sync. No handoffs. No context lost between teams.
Return on Investment
We measure what we do. Every engagement starts with defining what success looks like — not in vanity metrics, but in leads, pipeline, and revenue.
We diagnose before we prescribe
Our strategy work sets your brand apart. Through an in-depth discovery process, we gain a deep understanding of your audience, market, and impactful market presence.
This robust approach forms the foundation for a comprehensive, results-oriented strategy that drives targeted growth, aligns with your goals, and maximizes your ROI. With detailed insights and a clear roadmap, we position your business for long-term success with messaging that reflects your actual brand identity.
One team. Every channel. No handoffs.
You need more than a generalist agency. We bring exceptional strength in four key areas—strategy, creative, web development, and digital marketing.
We don’t just check boxes—we craft tailored solutions that connect with your audience and amplify your brand’s impact. With thoughtful strategy, standout design, flawless development, and targeted marketing, we ensure your digital presence drives meaningful results and long-term growth.
What’s inside a Three Seven retainer
Your buyers are searching. The question is whether they find you, or your competitors.
For technical B2B companies SEO is about making sure the right engineers and procurement teams find the right content at the right stage of their research. We build content strategies around how your buyers actually search, not generic volume metrics.
- Keyword Research
- Content Strategy
- Optimized Content
- Technical SEO
- Link Building
Most B2B social media is filler. We treat it as a distribution channel.
We don’t post for the algorithm. We create content that demonstrates your expertise, builds credibility with skeptical buyers, and moves them toward a conversation.
As search engines become increasingly crowded with ads, featured snippets, and AI summaries, social media is becoming more vital for reaching your target audience.
- Social Media Strategy
- Social Content Strategy
- Content Creation
- Social Media Monitoring
Paid campaigns that reach the people with budget, authority, and a real problem to solve.
For complex B2B products, generic targeting wastes budget fast. We build campaigns around your actual buyer profile (job title, industry, behavior signals) and we tie spend to pipeline, not impressions
- Google Search Ads
- Google Display
- YouTube Ads
- Facebook / Instagram Ads
- TikTok ads
- Bing Ads
Email to an expert audience is different. We write for people who will unsubscribe the moment you waste their time
Technical buyers read carefully and delete quickly. Our email campaigns and workflows are built around value delivery first — education, insight, proof — and sales second. That’s what earns opens and trust over time.
- Content Strategy
- Content Creation
- Lead Nuturing
- List Building
Capture visibility in AI search results before your competitors.
We identify the most valuable AI-generated queries for your business, reverse-engineer ranking criteria in tools like ChatGPT, Claude, Copilot, and Google AI Overviews, and optimize your site, content, and brand presence for inclusion.
- Query Research
- Ranking Criteria Analysis
- Website & Content Optimization
- Performance Monitoring
How the engagement works
Flexible retainers
Our retainers are focused on output, not limited to specific services. Start with SEO and shift to CRO when needed—we’ve got you covered.
Full transparency
No mystery or guesswork here. We keep you informed and educated on what we’re doing and why, giving you as much detail as you want (and often more).
Methodical cadence
We set yearly goals, quarterly initiatives, and monthly sprints to keep our work aligned with your objectives and adaptable to your evolving needs.
No long-term contracts
We don’t tie you down with long-term contracts. Our commitment is earning your trust through ongoing results and ROI, giving you every reason to continue partnering with us.
How we’ve used digital to drive unexpected results for our clients
We specialize in solving the unique problems technology companies face by providing tailored solutions backed by industry experience that meet each client’s unique needs.
Polymershapes
Industry leading plastics distributor needs digital marketing overhaul
9,600%
Increase in Organic Search Traffic
233%
Increase in Leads
500+
Page One Keywords
Insulgard
Designing the way to smarter architectural security solutions
400%
Increase in Organic Search Traffic
9,990%
Increase in Leads
100+
Page One Keywords
Engineering Technology Associates, Inc.
Building a Winning Website (And Inbound Marketing Strategy) From Scratch
293%
Increase in Organic Search Traffic
2,00%
Increase in Leads
400%
Increase in Conversion Rate
Common questions
Do you work with companies outside of Michigan?
Yes. Most of our clients are not in Michigan. We work with B2B companies across the US — primarily in manufacturing, life sciences, and B2B technology. Geography has never been the qualifying factor; what matters is whether your buyers are hard to reach with standard marketing.
What’s included in a digital marketing retainer?
Our retainers are scoped to what your growth goals actually require. A typical engagement includes some combination of SEO, content strategy, paid media, email, and social — managed by a senior team, not handed off to an account coordinator. We start by defining what success looks like, then build a strategy around that. Every month, you know what we’re doing and why.
How long does it take to see results?
For SEO and content, meaningful results typically appear at three to six months. Paid media has the potential to generate leads in the first 30 days. We set these expectations upfront and track progress against agreed metrics from the start. If something isn’t working, we say so.
What makes Three Seven different from other digital marketing agencies?
We specialize in companies whose product or service is genuinely complex — the kind of thing that can’t be sold with a tagline. Our clients are B2B companies whose buyers are engineers, scientists, IT directors, and procurement specialists. We translate what your technical team knows into marketing your buyers respond to. That’s not a service most general agencies can offer.
Start a conversation
The first call is an honest assessment, not a pitch.
30 minutes to figure out whether we’re the right fit. If we’re not, we’ll tell you who is.
Month-to-month contracts. If you don’t approve the strategy, we refund your deposit.