B2B Marketing for manufacturers, OEMs, and industrial technology

Industrial Digital Marketing Agency

Who we Help and how
image of an industrial manufacturing assembly line
An example of an embarrassingly bad B2B website.
A CRM dashboard showing a healthy sales pipeline and closed deals.
How we work

What makes Three Seven Marketing different

01

Specialized in marketing to technical buyers

Engineers and technical procurement teams can spot generic marketing immediately — we build messaging for buyers who read the spec sheet before they pick up the phone.

02

We diagnose problems before we prescribe fixes

We identify the real problem before recommending a solution — even when that means telling a client what they asked for isn’t actually what they need.

03

Strategy, marketing, dev, & design — all one team

Our team of experts handles everything so you don’t have to bootstrap anything. No coordinating disjointed agencies. Nothing passed off to junior managers. Just results.

Low-risk monthly contracts. Refundable deposits.

What we do
Case Studies

Don’t take our word for it. Ask our industrial clients.

Industrial building products manufacturer

Insulgard saw a 7,900% increase in leads

We helped Insulgard identify that their primary audience wasn’t building owners or construction companies; they were the architects defining the materials and specifications.

After repositioning and a channel rebuild, they went from nearly zero leads per month to 50-80.

“From the onset, they personalized the experience, identifying what differentiated us from our competition and using those strengths to build a site in which we’ve realized immediate benefits.”

Steve Hurley

Engineering Services and Software

Engineering Technology Associates, Inc saw a 2,000% increase in leads

We helped Engineering Technology Associates identify their core differentiators, reach their ideal audience, and speak to them in a way that drove them to action.

The marketing strategy informed a website redesign and multi-channel campaign launch they saw a 2,000% increase in monthly leads.

We can confidently say we’ve met 100% of the goals we were looking to achieve 1 year ago. There aren’t many other companies we’ve worked with where we can say the same.

JT Pedersen

JT Pedersen

Frequently Asked Questions

Manufacturing Marketing Agency FAQ

What kinds of companies does Three Seven work with?

Three Seven works with established B2B companies wherever the product is technically complex and the buyer is a specialist, including industrial manufacturing, life sciences, engineering software, and B2B technology companies. The common thread is products that require real expertise to explain and buyers who expect substance before they’ll extend trust. 

How is Three Seven different from other industrial marketing agencies?

Most industrial marketing agencies are strong in one or two disciplines (e.g. strategy, content, or campaigns) but leave you coordinating between teams when the work requires web design, custom development, or a fully connected system across all channels. Three Seven handles strategy, brand, web design and development, and demand generation under one team, charges no long-term contracts, and refunds your deposit if you don’t approve the strategy — a combination no other specialist agency in this space offers.

How is marketing for manufacturers different from general B2B marketing?

Industrial marketing has to earn credibility before it can earn trust. Technical buyers arrive at every evaluation already informed and can immediately identify marketing that doesn’t understand what they’re evaluating. Longer sales cycles, larger buying committees, and highly technical products require content depth and messaging precision that general B2B campaigns rarely provide.

What does an industrial marketing agency do?

An industrial marketing agency helps manufacturers, OEMs, and industrial technology companies build visibility, generate qualified leads, and grow revenue through strategies designed for complex products and long B2B sales cycles. The best industrial marketing agencies understand technical buyers (engineers, procurement leads, and buying committees) and build marketing that earns credibility before it earns a sales call.

How do I find a marketing firm for a manufacturing company?

Look for agencies that specialize in industrial or B2B manufacturing marketing rather than generalists who occasionally take on technical clients. The difference in results is significant when your buyers expect depth and specificity. Ask to see case studies from manufacturers with similar product complexity and sales cycles, and verify that strategy drives execution rather than the other way around.

What should I look for when choosing a manufacturing marketing agency?

Prioritize demonstrated experience with technical products and specialist buyers, a methodology that starts with strategy before recommending tactics, and the ability to connect your website, content, and demand generation as one integrated system rather than separate disciplines. Transparent pricing, month-to-month contracts, and a willingness to tell you when you’re not a fit are also signs of an agency that stands behind its work.

How long does it take to see results from industrial marketing?

Most industrial marketing programs take 3–6 months to show meaningful pipeline impact. Channels like SEO and content compound over time, while paid media can generate leads faster but requires sustained effort to optimize and maintain. The starting point matters: companies with an existing brand foundation and a clear target audience typically see results faster than those without a clear strategy.

How does Three Seven’s pricing work?

We work on month-to-month contracts so that you have the confidence we’re delivering value without locking you in to long-term relationships before you’re sure. Our partnerships are customizable based on the services you want. But whatever you need, you get the benefit of a full marketing + dev + design team for less than the cost of hiring a single in-house person.

The first call is an honest assessment, not a pitch.