We build complete marketing systems for established B2B companies with solutions that take real expertise to explain — the ones whose buyers arrive as experts and can tell immediately when marketing doesn’t understand what they’re evaluating.
Increase in Ad Conversions Medical Research Institution
Driving growth via strategy-led marketing
The marketing problems we were built to solve
Your website is losing deals before the sales call happens.
Your buyers research before they’ll take a call. If the site doesn’t speak their language, answer their questions, or establish trust, they move on — and you never know they were there. And you’ll never know what you’re losing.
You know you’re different. You’re just not sure how to say it.
Every time you try to articulate what makes you different, it either comes out flat, or it sounds exactly like what your competitors say. Your buyers can tell the difference. Your marketing should too.
Your best customers came through relationships. New ones aren’t finding you.
Referral-driven growth has a ceiling. There are buyers who need exactly what you do, but have no idea you exist. They are making decisions without you in the room.
Marketing activity is happening. You can’t point to what it’s producing.
Before every leadership review, you run the numbers and try to build a story. The activity is real. The spend is real. The story is harder to find.
built for specialized industries
We understand what you sell and who’s buying it.
Our clients are companies whose buyers are subject-matter experts in science, engineering, manufacturing, etc. — the type that immediately know when marketing doesn’t understand what they’re evaluating. Our expertise in complex, technical industries means you won’t have to waste your time constantly re-explaining to us what you do.
Fluent in “expert-to-expert”
We already speak your clients’ language, and lead with the technical depth they need to trust you.
No “learning curve” tax
Stop spending your retainer educating your agency. We arrive with the technical literacy required to start executing strategy sooner.
Creative Meets Technical
One team. Strategy, marketing, design, and development.
Most agencies optimize for their own discipline. Your SEO agency doesn’t think about conversion. Your web agency doesn’t think about messaging. You’re left trying to wrangle disjointed channels and teams. We built our team to think across all of it, so your strategy, design, and development all pull in the same direction without you having to manage the handoffs.
Cross-disciplinary by design
Our team members understand each other’s disciplines. Strategy informs design. Design informs development.
No translation loss
When strategy gets handed off to execution, something always gets lost. With us, the same team does both.
A Partner Who Shows Up
The people you meet are the people who do the work.
We’re not an agency that sells with senior talent and delivers with junior staff. At Three Seven, the strategist, designer, developer, and marketer working on your account are the same people from day one. No account managers passing briefs. No explaining your product to someone new every month.
Same team, start to finish
You’ll know who’s doing the work before you sign anything.
No coordination burden
We manage the complexity. You stay focused on your business.
No Limits Execution
Technical depth that goes beyond marketing.
We can build what the strategy actually requires — custom development, technical integrations, and solutions that most marketing agencies have to hand off or simply can’t do.
Engineering-Grade Development
Skip the “template” limitations. From custom integrations to complex business tools, we develop what you need to succeed.
Defensible data architecture
We handle complex data integrations between your site, CRM, analytics, and more to create a single, cohesive system.
Guided by Insight
Strategy, brand, website, and demand generation, built as one connected system
Marketing fails when it’s built in pieces… a website here, a campaign there, an agency for each. Our Marketing-Led Growth system is how we build everything together from the start, so your messaging, your website, and your demand generation all tell the same story.
Foundation first
We fix the foundation before we build on it. Execution on shaky ground just amplifies the problem.
Built to compound
Every sprint builds on the last. Wins stack instead of resetting every quarter.
MARKETING FOR TECHNICAL B2B COMPANIES
You shouldn’t have to choose between technically accurate and actually marketable.
Your buyers come to every evaluation already knowing what to look for. They have the terminology, the right questions, a clear picture of what failure looks like for their specific use case. Marketing that doesn’t reflect that depth doesn’t get a second look.
Before we write a word, we do the work to understand what you sell — the technical detail, the buyer’s actual decision criteria, the balance between what’s accurate and what’s marketable.
Industries where we’ve driven results
If you’re selling a complex, technical product to highly educated buyers like engineers, scientists, architects, or developers, here’s a sample of the industries where we’ve driven results.
Life Sciences & Biotech
Lab & Scientific Equipment
Industrial Manufacturing
Industrial Equipment & Machinery
Engineering Software
Cybersecurity & Security
Technical Software
Healthcare Technology
Scientific Research
Engineering Services
Medical Consulting
Architecture & Construction
a marketing team integrated with yours
Scale your marketing without the overhead of hiring.
Some clients want us to own their entire marketing function. Others have internal teams and need senior specialists to fill specific gaps. Either way, you get the same team — strategy, design, development, and demand generation — from kickoff to results. All for less than hiring an in-house strategist.
Lead Gen.
CRM
Social Media
Design / Creative
Strategy
Web Dev.
SEO
Paid Media
Content
marketing strategy first
We diagnose before we prescribe.
Before we recommend a channel, write a word, or design a page, we do the work to understand your buyers, your market position, and where the real growth opportunity is. Most clients come in thinking they need a website. Sometimes that’s right. Sometimes the real problem is upstream.
Website Strategy
Digital Marketing Strategy
Content Strategy
Inbound Strategy
SEO Strategy
Paid Media Strategy
Two decades of web design
Custom-designed and developed websites tailored to your exact needs.
Our agency started as a web design agency. We are experts in essential web design disciplines, including information architecture, user experience, user interface design, custom web development, search engine optimization, web security, and website performance.
Build brand awareness and generate leads to fill your sales pipeline.
It doesn’t matter how compelling your product or service is if no one knows about it or understands what makes it unique. We can help you with demand generation and qualified leads to fill your sales pipeline through our proven marketing strategies.
The proof isn’t in the promise. It’s in the pattern.
What makes these results repeatable isn’t a single tactic. It’s what happens when strategy, messaging, and execution are built together from the start.
“Three Seven was a great partner in the design and implementation of our new website. From the onset, they personalized the experience identifying what differentiated us from our competition and using those strengths to build a site win which we’ve realized immediate benefits.”
Steve Hurley General Manager at Insulgard
“Within the year we’ve worked with 3.7, we can confidently say we’ve met 100% of the goals we were looking to achieve 1 year ago. There aren’t many other companies we’ve worked with where we can say the same.”
JT Pedersen Director of Software Sales, N.A. at ETA, Inc.
Rooted in Michigan, Working Nationally
A Michigan-based B2B marketing agency for technical industries
Three Seven is headquartered in Michigan and works with established B2B companies across the country. Michigan has long been a center for manufacturing, industrial technology, and engineering — the kinds of companies we’ve built our practice around. That environment shapes how we think about complex products and specialist buyers.
Our clients are based across the U.S. What they share isn’t a location — it’s a product that takes real expertise to market and buyers who know the difference.
Start a conversation
The first call is an honest assessment, not a pitch.
30 minutes to figure out whether we’re the right fit. If we’re not, we’ll tell you who is.
