Project overview
Background
Authentic8 came to us for a new website, but the real issue ran deeper. Their Drupal site, its messaging, and its architecture were all built for a sales-led enterprise motion — and the company was shifting to product-led growth, serving several distinct, high-stakes buyer journeys and leaning hard on content to do it.
Issues to solve
- The site was built for the wrong motion. A sales-led architecture couldn’t carry a product-led, content-driven strategy.
- Drupal was the bottleneck. Technical debt and poor web vitals meant effort went to bug fixes, not improvement.
- One site, several buyers. SOC teams, government investigators, and fraud analysts each follow a different journey.
- The content library had no findability. No filtering by type, topic, or keyword — visitors couldn’t surface what was relevant to them.
- Content couldn’t generate leads. No clean way to gate a resource or build a focused landing page.
Our Solution
We diagnosed the go-to-market shift first, then rebuilt on WordPress with custom-extended blocks — giving the team a content system they can filter, gate, and publish to without engineering help.
The Saturation Dive and strategy that found a buyer shift, not a design problem
Authentic8 described the project as a redesign. Our Saturation Dive — a structured discovery process covering audience, competition, and buyer behavior — surfaced something the brief didn’t name: this was a go-to-market change, not a cosmetic one.
The company was moving toward product-led growth, where a SOC manager controls the budget but an analyst is the one who spins up a trial at 2am during an incident. The old site spoke to neither clearly. It also flattened audiences that have almost nothing in common — a fraud investigator protecting a brand on the dark web, a federal investigator who needs FedRAMP before anything else, an analyst measured on time-to-detect.
We built user models around those journeys and let the diagnosis drive every decision that followed.
Brand Palette
Typography
A design that reads as premium to a skeptical buyer
These buyers are paid to be suspicious. A dated site — old typography, tired color, generic stock — quietly undercuts a product that has to feel absolute about isolation and anonymity.
We set a modern, timeless creative direction that positions Silo as the serious, premium option without chasing a trend it would have to abandon in two years. The design does positioning work: it signals that the product behind it is built to the same standard.
Use cases built for the buyers who actually decide
The hardest navigation problem wasn’t volume — it was that the same site had to make sense to a tier-1 SOC analyst, a law enforcement investigator, and a corporate fraud team, without watering down for any of them.
We structured the site around clear, easy-to-navigate use cases mapped directly to the ICPs from discovery. Each buyer self-selects early and follows a path built for their stakes and their objections — speed and isolation for the SOC, FedRAMP authorization for government, managed attribution for fraud. The structure does the qualifying work, so the right offer finds the right buyer without the sales team doing it manually.
Content tools built to capture leads, not just publish
A content-led PLG motion only works if the content can actually convert. The old setup had no clean way to put a resource behind a form or stand up a focused landing page.
We built gating and squeeze-page capabilities into the CMS, so the marketing team can gate a whitepaper, capture a lead, and route them into the funnel — without engineering. The same custom content tools manage the resources, glossary, podcast, and case studies, giving the team rich pages in minutes.
Killing the technical debt without slowing the team down
Drupal’s debt was the reason improvement had stalled. Replacing it with a pile of plugins or a fully custom block system would have traded one maintenance problem for another.
We rebuilt on WordPress and extended the native block system with custom capabilities and reusable patterns — rather than building blocks from scratch. The team gets rich, on-brand layouts they can assemble themselves, without inheriting new technical debt or waiting on a developer to publish.
Project Outcomes
Authentic8 went from a Drupal site built for a sales-led motion to a WordPress platform built for the company they’re becoming — with buyer-aware architecture, a content engine that converts, and a team that no longer needs engineering to ship.
A platform the team actually controls
The move off Drupal ended the cycle of bug fixes crowding out improvements. Publishing, updating, and building new pages now live in the marketing team’s hands — no engineering queue, no workarounds.
Three buyers, three clear paths
The use-case architecture built from discovery gives each ICP — SOC analyst, government investigator, corporate fraud team — a self-selecting entry point and a path built for their specific objections and stakes. No one gets a watered-down version of the pitch.
A content library that earns its depth
Hundreds of resources now surface instead of stacking. Live filtering by type, topic, and keyword turns what was a credibility liability into a credibility asset — a visible record that Authentic8 knows this space better than anyone.
A PLG funnel with real mechanics behind it
Gated content, squeeze pages, and free trial flows are live and in the team’s hands to build without developers. The content investment the company has been making finally has infrastructure to convert on.