Marketing Foundation Assessment Step 1 of 13 7% How clear are your marketing goals for the next 12 months?(Required) We don’t have defined goals. We have general goals, but they’re vague. We have clear goals but they’re not tied to metrics. We have clear, measurable goals tied to business outcomes. Do you know the 1–3 key metrics that drive your marketing success?(Required) No, we don’t track specific metrics. We track some, but don’t look at them often. We have a few metrics but it’s not clear which are most important. We have 1–3 clear metrics reviewed regularly by leadership. How well-defined are your ideal buyer profiles?(Required) We haven’t defined them. We have a basic idea but no data to support it. We’ve identified key segments but could refine further. We have clear, validated buyer profiles based on research. Do you understand your buyers’ decision journey from problem to purchase?(Required) Not at all. We have a general idea but no documentation. We’ve mapped the main steps. We have a detailed, documented journey used to inform marketing. How clearly can you describe what makes you different?(Required) We can’t describe it clearly. We have some ideas but sound similar to competitors. We have a defined differentiator, but it’s inconsistent. We have clear, buyer-validated differentiation. How relevant and memorable is your market position?(Required) It’s unclear or generic. It’s somewhat distinct but not buyer-focused. It’s clear internally but not externally recognized. It’s distinct, credible, and easy for buyers to recall. How clear and consistent is your messaging?(Required) Everyone describes us differently. Some consistency, but not across all channels. Mostly consistent, with small gaps. Very clear and consistent across all touchpoints. How well does your messaging resonate with your target audience?(Required) It doesn’t — people often seem confused or uninterested. It’s neutral — people understand what we’re saying but don’t seem excited. It connects occasionally, but engagement or response is inconsistent. It resonates strongly — people engage, respond, and reflect our messaging back to us. How visible is your brand to your ideal buyers?(Required) We’re mostly unknown in our market. Some awareness but not consistent. Moderate visibility among target audiences. Strong, consistent visibility with the right buyers. How effective are your marketing channels in reaching the right audience?(Required) We’re unsure which channels work. Some channels perform, others don’t. Most channels deliver moderate results. We use proven channels that drive consistent, qualified traffic. How active and consistent are your marketing efforts?(Required) We rarely do any marketing. We market in short bursts when time allows. We’re somewhat active, but should be doing more. We market consistently with a planned, ongoing approach. How structured is your marketing process?(Required) We don’t have one. We plan as needs arise. We have a loose process. We follow a clear, repeatable process. Company Name(Required)Briefly describe your company, what you do, and who you serve.(Required)Who are your top 2-3 competitors?(Required)In your own words, what makes your company different or better?(Required) Name(Required) First Last Email(Required) Monthly Marketing Budget(Required)> $2,500$2,500 – $5,000$5,000 – $10,000$10,000 – $25,000$25,000+
